Technical GEO
Before any engine can mention you, its crawlers have to fetch and parse your pages. These are the working guides to that plumbing: robots.txt rules for AI crawlers, llms.txt, Cloudflare's crawler controls, and the rendering and structured-data checks that decide whether your content is readable to the engines at all. Most of it is under an hour of work — and it's the hour that everything else in GEO depends on.
· 18 min read
AI Crawler Log Analysis: Crawl Volume Isn't Citations
GPTBot can crawl 4,000 pages and cite none. An AI crawler log analysis guide: what each bot proves, why volume misleads, and where citations show up.
- technical-geo
- ai-crawlers
- log-analysis
- gptbot
- measurement
· 13 min read
Opt Out of AI Overviews Without Losing Rankings
Google's Search Console controls let you opt out of AI Overviews without losing rankings — but only one lever is ranking-neutral. A plain reading of each.
- technical GEO
- AI Overviews
- AI Mode
- Search Console
- publishers
- AI visibility
· 18 min read
llms.txt and AI Crawler Access: The 20-Minute Setup
Google says skip llms.txt. Chrome now audits it. Here's the 20-minute technical GEO setup, in evidence order: crawler access first, llms.txt last.
- llms.txt
- AI crawler access
- technical GEO
- robots.txt
- generative engine optimization
· 18 min read
Cloudflare's Sept 15 AI Crawler Rules: Who to Let In
Cloudflare's September 15 AI crawler defaults are changing. A bot-by-bot framework for protecting your content without deleting yourself from AI answers.
- AI crawlers
- Cloudflare
- technical GEO
- robots.txt
- AI visibility
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